Marketing Book Summary: Viralnomics
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b
Marketing Superheroes: Marketing Strategy Lessons from the Marvel v. DC Rivalry
With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time. Marvel’s successful results, however, have not come exclusiv
Pre-Suasion: A Marketing Book Summary:
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b
Science and the Internet of Things
Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business) by automating routine laboratory procedu
What Do the Next 7 Years Bring for Medtech?
The past year has seen some shake-up in world news, but it remains to be seen precisely how developments will affect the medtech industry moving forward. Significant considerations
Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would be ignored. People would shuffle by you on the sidewalk, avo
Email Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email as the washed-up older sibling of Twitter, Facebook and Linked
From Lab to Life Science Marketing: Q&A with Matt Zanon, Senior Web Developer
Not all scientists stay in science: a 2013 NIH study found that 18% of biomedical PhDs work in sciences doing something other than research and 13% have left the sciences altoget
Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This was the latest in a series of acquisitions,
Driving Web Traffic With Reddit
Hosting a successful life sciences blog isn’t easy. It’s not the writing, it’s the reaching out. How many Pulitzer-prize worthy blog posts are languishing out there in cybers