Do You Speak Science?
Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new and exciting ways to help people in clinical
Don’t Miss Our Murad in C&EN’s ‘Mad Men & Women of Science Marketing’
When C&EN Media Group chose CG Life co-founder Murad Sabzali as one of the “Mad Men & Women of Science Marketing”, he was more than happy to step around from th
San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’
Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science hubs in the world. From world-class research centers to st
We aorta tell you…
That Chempetitive Group is now CG Life. Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communicati
What You Cared About in 2016
Throughout the controversy and excitement of 2016—from presidential elections and Brexit to novel technologies and unlikely sports champions—there has been one unwavering const
Chemchella 2016 Recap
Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We don’t think so. Chemchella2016 was a success, all thanks to
Bass Pair Reboot Turns Into Unlikely Bass Pairs Reunion; Possible Appearance at ChemChella 2016
By Martín Cesar, Contributor, POPULAR UNO—Spain’s Numero Uno Source for Rock News BARCELONA—October 2016—An apparent effort to reboot the now defunct bass and bongo duo Ba
Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody tells you how to write them. There’s no textbook, no do
Not Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are often hesitant to hire agencies that don’t understand the
How You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them mark