The Fine and Specialty Chemical Industry Takes New Orleans by Storm
Chempetitive Group participated in InformEx 2016 in New Orleans, February 2-4. For more than 30 years, InformEx has brought together decision makers and thought leaders to interact
Marketing 360: The Different Voices of Social Media
How to Maintain Your Brand Across Multiple Social Networks Whether B2B companies should be, or can be, on multiple social networks is a different story, but as a spoiler alert ther
Marketing 360: How to Establish Credibility Through Contributed Articles
With a higher demand for content from both print and digital publications, many news outlets fill the content void with articles contributed by experts in the field. Sometimes call
The Drug Development Process: A Rube Goldberg of Life Sciences?
A Rube Goldberg contraption is an over-engineered machine that uses chain reactions to accomplish the simplest of tasks in the most complicated of fashions, often in a comical way.
Massachusetts Paves the Way for Rare Disease and Orphan Drug Development
A recent article in the Boston Business Journal has revealed the full extent of the Bay State’s booming rare disease research sector. Massachusetts is home to more of the biggest
Marketing 360: How to Use Twitter for Business [Plus Free Guide]
Not all life science companies think Twitter is right for them — and to be fair, it isn’t for everyone. But with 300 million active users (and growing), Twitter is a media powe
Successful Marketing For “Boring” Industries [Plus Free Guide]
You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance software, many of us in the science industry face the same
11 Incredible GIFs From the Project Apollo Archive
In case you weren’t able to peruse all of the 125 pages of mind-blowingly awesome high-res photos from the Project Apollo Archive, here’s some of our favorite shots–turne
How to Find the Best Keynote Speaker for Your Life Science Event
Through a single Internet connection, life science marketers can now connect with thousands of customers around the world, engaging their audience through LinkedIn, banner ads, blo
Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]
By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals to connect, network, share news/events,