J.P. Morgan Healthcare Conference 2017: Higher Stakes than Ever Before [Plus Insider’s Guide]
The seasonal migration will soon unfold before our eyes. Each and every January, the elusive healthcare investor emerges from the comforts of his or her winter hibernation, and tak
The Trump Effect: What the New Administration Might Mean for Healthcare and Life Science Marketing
A month has passed since the U.S. Presidential election, and…we’re still here, folks. After years of political rhetoric and theatrics, and a month of uncertainty, we are st
The State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job as a marketer in the life sciences isn’t getting any easier.
Going Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential buyer in the life sciences can readily see that you
Surviving the J.P. Morgan Healthcare Conference [Plus Insider’s Guide]
Each January, the J.P. Morgan Healthcare Conference – perhaps the life science industry’s largest and most frenzied conference of the year – reliably draws thousands
The Year of Doing More. Better.
If you’re like most people, the idea of doing more and doing better doesn’t sound like a great idea. After all, the human body and psyche just love status quo. Status quo is co
The J.P. Morgan Healthcare Conference: Worth the Fuss?
Attendance is by invitation only. There’s no trade show floor. And, good luck tracking down information on speakers and schedules if you’re not invited — a public website for
The Power of ‘Why?’
Why can one little word make people either supremely uncomfortable or elated? Why can this word build or break consensus to an idea or a plan? Why? I like to ask why. This simple w
A Good Content Strategy Means Looking Within
When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is on every marketer’s lips these days. Yet, a
Like It or Not, FDA, Social Media is Here to Stay
While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media stance, the document has only left folks scratching