What’s in a Word? Plenty, When Used Correctly
A friend recently shared an article from The Economist about why language is not writing and it got me thinking about the subtleties of word selection. A poor word choice in one’
We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild
In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San Diego. Like all good experiments, the event had mult
The Scientist is Dead. Long Live The Scientist.
Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple of science news and insights for researchers in industry and
Crisis Communications 101: When Saying “Sorry” Isn’t Enough
Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your company’s “Crisis Management Plan.” A
Americans & English: Divided by a Common Language
American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their rights as English citizens to no tax
Thinking Up Something Better: A Front Row Seat for Innovation
We would love to be Einstein’s go-to agency, but time travel isn’t safe yet. Plus, as life science marketers, we have the privilege of working alongside today’s scientists as
‘Strategic’ Is an Adjective
The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise befor
Life-science-finance-a-palooza
One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there is for the financial health of our industry and it will set the tone
So, You’re a Storyteller
One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that new job of mine. I explained that I was in PR. “Is that like advertis