5 Things Sales Teams Can Do Right Now to Help Marketing Efforts
Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team
2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning may not change or require a refresh,
5 Reasons to Send Your Marketing Team to Trade Shows and Conferences
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send t
10 Things Your Marketing Team Needs to Know About Sales
What does sales need from marketing and vice versa? I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are oft
Context Is Everything: Lessons in Advertising, Media Planning and Buying
One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has everything to do context–allowing you to
Marketing Notes: Karen Sparks Flashes Creative Briefs [Plus Free Guide]
Prepare to conquer your greatest life science marketing challenges. That’s right – it’s the CG Cliff Notes Series. We Q&A our top people about what they do best, be i
A Method for Keeping Creative Projects on Brand, on Budget and on Time
The creative elements of a marketing campaign are often the most exciting to develop. It’s where memorable visuals and precise copy come together to spur an audience to action. C
A Strategy and a Tactic Walk Into a Bar…
A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves it to the tactic. Why? Because he couldn’t tell them apart. But how d
Process is a Change, Not an Event
Start with a creative roadmap: Always start a new project by defining the goal you are aiming to achieve and the assets that will realize that goal. What do you want to say? Who do
The clients are coming! The clients are coming!
A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable from the event (Is this a big-picture