Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising
Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and communications innovation, the advertising world str
The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing
You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never scrolls down to see your ad? Marc
Marketing 360: What Are Programmatic Ads?
When many of us started in marketing, you had to work directly through your favorite publications to show banner ads to your target audiences. This “direct to pub” buying is st
Exploring Google’s New Expanded Text Ads
Google AdWords Expanded Text Ads (ETA) are here! As we learned at the Google Performance Summit this change has been in the works for a while. Google claims this change will result
Miss the Google 2016 Performance Summit? We Have Your Recap
If you don’t find yourself in the daily trenches of the digital marketing world—but still want to know what Google is up to—this post is for you. At the recent Google 2016 Pe
Marketing 360: Tracking Banner Ads
The Next Era of Digital Display Advertising Before the Internet age… science marketers relied on printed ads, securing spots in newspapers, newsletters and journals. It was a hai