2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of posts exploring how to prep your businesses marketing effor
Best Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for companies within the B2B world, without a Samsu
What’s in a name?
There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure you don’t scar the little guy with a perceived weak moniker, while at the same
Everything Communicates. Even Bacteria.
I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways to communicate to prospects had me feeling a little cocky about
What Your Agency Really Should Be Doing
Your agency should challenge you. They should politely prod and ask the difficult questions so they have the information necessary to give you sound counsel and strategy, not just
You Were Awesome, 2010, but We Can’t Wait to Meet 2011
Of course, with any growing family comes the need for new digs. In Chicago, we moved into a new loft space across from a micro brewery, while in San Diego, we doubled our office sp
A Truly Evolving Brand
The logo was created as a “Biogram”, which creates a new version of it self every day, reflecting how the University is about life, living organisms and cycles. The Biogram is
Status Quo Sucks. Most of the Time.
But what really has made the Corona brand successful is the consistency of the campaign message. The company and their agency, Cramer-Krasselt, found a brand formula that resonated