Secrets of Tradeshow Marketing for Life Science Events
Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads. The competition is too stiff and you don’t have a one-dimensional audi
Geared up for SLAS 2016
Automated arms dispensing precise volumes of colorful liquids; glass encased boxes revealing stacks of plates and tubes moving through their series of pre-programmed steps and robo
How to Overcome the Life Science Startup Blues
Life science entrepreneurs endure a lot of startup turmoil. First, they face all the usual challenges of understanding the market’s nuances, developing an airtight business model
Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget
Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is just not always the case. Why do companies spend t
Trade Show Marketing for Dummies Part I: Measuring the Value of Events
As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life sciences companies. These events can be a great tool for en
What Can Food Trucks Teach Us All About Social Media Marketing?
Over the past year, I have become increasingly obsessed with a new trend in the restaurant industry: Food Trucks. These four-wheeled food vendors have taken the U.S. by storm, part