Make no mistake. Twitter can be a fun and effective vehicle for engaging with the people who influence your company’s success.
But for those in highly regulated industries such as pharma or healthcare, publishing even a simple tweet can get complicated. So on a humorous note, we present “10 Easy Ways to Make Twitter No Fun at All.” (Otherwise known as, “Don’t Do These Things!”)
- Issue a company wide directive that employees can never, ever use social media out of fear that they might say something bad about a product.2. Lose your login information, and realize the only person who has it is a former employee.3. Send all tweets to your legal department for approval. (Thus, ensure each tweet has at least a two-week lead time.)4. Attempt to explain to your CEO why a two-paragraph tweet won’t work.5. Make sure to ask partner companies to review all tweets in advance. Make sure the partner’s public information office approves it, too.6. Delegate your twitter strategy — and all social media activities, for that matter — to a dynamic duo consisting of your college intern and a Luddite lawyer. Professional marketers and communicators have better things to do.7. Only tweet links to full manuscripts in peer-reviewed publications that require a login. 8. Submit your tweets for IRB approval. Be sure an ethicist is involved.9. Follow no one. Mention no one. Retweet no one. All that matters is what you have to say!
- Strip any personality from your tweets. This is business, after all.
OK. All joking aside, Twitter is a great way to start a conversation with the world, even if you’re in a regulated industry. Be informed of any rules that govern what you may say in a tweet, and follow those rules to a T.
But beyond that, use your creativity (and yes, have fun!) in developing an engaged audience.