CG Life Likes to Unwind
At CG Life, we believe that life is as much about fun as it is discovery and work. That’s why we recently hosted our sixth UNWIND life science networking event in our San Die
5 Steps to Get Editors Calling You
An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry, and none of her regular contacts was available to prov
Breaking the Habit: Why Understanding Workflow Habits Is Key to Successful Marketing
Habits are powerful. In Daniel Kahneman’s book Thinking, Fast and Slow, he talks about habits as “the law of least effort,” saying “if there are several ways of achieving t
SEO for Blogs and Web Pages: Know the Difference
Search engine optimization (SEO) has the potential to bring large amounts of free traffic to a website, and from specific target audiences no less. Although the basic principles of
Why You Should Add Video to Your Marketing Campaigns
Pre-Facebook feeds, I was known as the go-to curator of funny YouTube videos. I was the first to introduce my friends to now-classics such as, Charlie Bit My Finger and Dramatic Ch
Healthcare Game-Changers: Innovations Shaping the Industry
In an industry that develops as quickly as healthcare, it’s difficult to know which innovations will lead to lasting change and which will be promptly replaced by the next exciti
Life Science SEO in Action: An Outstanding Example of Evergreen Content
The best content provides long-term value, and the life sciences and healthcare have an outstanding opportunity to create that content. Content marketing is a growing trend in B2B,
Selecting the Right Investment Bank to Take Your Company Public
Taking a company public is a momentous milestone in the growth of a life science or healthcare company. Whether or not an initial public offering (IPO) is in your company’s futur
Don’t Want to Spam Customers? Follow the Rules of an Email Service Provider
You can’t market to people from inside a spam folder. To land in your customers’ inboxes and minds instead, you’ve got to ride on the coattails of an email service provider (
5 Reasons to Send Your Marketing Team to Trade Shows and Conferences
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send t