How Do You Engage Scientists on Instagram?
Do you want to read about science, or do you want to see it in action? The answer might be both, and B2B social media marketing offers ample opportunities to engage viewers and inf
Marketing Superheroes: Marketing Strategy Lessons from the Marvel v. DC Rivalry
With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time. Marvel’s successful results, however, have not come exclusiv
Gene Editing with CRISPR Technology: Keeping the Focus on Patients
Ever since a proof-of-concept paper was published in 2012, the gene-editing technique CRISPR-Cas9 has been making waves as a major scientific breakthrough—one that has captured t
Pre-Suasion: A Marketing Book Summary:
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b
San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’
Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science hubs in the world. From world-class research centers to st
We aorta tell you…
That Chempetitive Group is now CG Life. Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communicati
In Email Marketing, Little Things Make a Big Difference
Email is still the most trusted form of marketing communication. According to a report by McKinsey and Company, email is 40 times more effective of an acquisition tactic when compa
Science and the Internet of Things
Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business) by automating routine laboratory procedu
Global Science Marketing: Expanding Your Presence Across the Globe
With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence. There are scie
What You Cared About in 2016
Throughout the controversy and excitement of 2016—from presidential elections and Brexit to novel technologies and unlikely sports champions—there has been one unwavering const