Untapped Marketing: Corporate Sponsorship for Charity Events
Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build relationships with people in your community. Fun
Political Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets
A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of the Upcoming Election,” calls attention to t
What Do the Next 7 Years Bring for Medtech?
The past year has seen some shake-up in world news, but it remains to be seen precisely how developments will affect the medtech industry moving forward. Significant considerations
Chemchella 2016 Recap
Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We don’t think so. Chemchella2016 was a success, all thanks to
Creating an Integrated Visual and Multimedia Marketing Strategy
It used to be cost and time prohibitive to incorporate larger campaign concepts into individual creative pieces – there was a disconnect between campaign strategy and creative de
Bass Pair Reboot Turns Into Unlikely Bass Pairs Reunion; Possible Appearance at ChemChella 2016
By Martín Cesar, Contributor, POPULAR UNO—Spain’s Numero Uno Source for Rock News BARCELONA—October 2016—An apparent effort to reboot the now defunct bass and bongo duo Ba
Secrets of Tradeshow Marketing for Life Science Events
Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads. The competition is too stiff and you don’t have a one-dimensional audi
Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody tells you how to write them. There’s no textbook, no do
Not Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are often hesitant to hire agencies that don’t understand the
For Web Design, Content and User Experience Are Key
Website design is all about user experience. With the understanding of new technology and standards, designers and programmers have been able to more creatively craft websites to e