Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would be ignored. People would shuffle by you on the sidewalk, avo
Exploring Google’s New Expanded Text Ads
Google AdWords Expanded Text Ads (ETA) are here! As we learned at the Google Performance Summit this change has been in the works for a while. Google claims this change will result
How You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them mark
Using Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than one-off pieces on a campaign-by-campaign
Ad Innovation: Take the Road Less Traveled
The traditional advertising market is saturated – anywhere the eye can see, it can see an ad. But now more than ever, consumers have the ability to use ad blockers to tune out ad
It’s Not Me, It’s You: Social Media Posts That Target Your Audience
We’re all proud parents when it comes to our company’s social media. We want to show off how great we are, highlighting our people and technology and how they’re impacting th
Professional Content Creation Tailored to the Buyer’s Journey
In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and inserted hyperlinks to boost up their SEO rankings, a
Building Customer Advocacy: How to Get Testimonials from Scientists
I’ve been eating Cheerios for years, and I’m still waiting for General Mills to call me. “Why, yes!” I would say, delighted, “I’d love to be in a commercial for you. I
Marketing 360: Designing a Social Media Strategy
A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media goals with overall business objectives. But wher
Context Is Everything: Lessons in Advertising, Media Planning and Buying
One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has everything to do context–allowing you to