Marketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as audiences ignore traditional marketing efforts. In fact, a 2014 survey conducted
PR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must be rooted in a plan designed to achieve a specific object
What’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event
The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention Center in Philadelphia from
You Are Not Your Audience: 3 Steps to a Competitive Positioning Strategy
Imagine a car with all the bells and whistles. Ergonomic and temperature-regulating seats, 600W subwoofers, 300W woofers, self-cleaning windows, 360º cameras, traffic light sync,
How Do You Tell Your Story, With Copy or Art?
In marketing communications, especially in advertising, there isn’t necessarily a right or wrong answer to the question. Attempting to get noticed in a way that resonates with au
Marketing 360: Twitter Remarketing
The internet and social media have led to unparalleled, worldwide connectivity between people, products, and services. Twitter, for example, has 310 million monthly active users. B
Do I Need a CRM? The Benefits of Using a CRM to Bolster Your Sales and Marketing
When it comes to customer relationship management (CRM), the sooner you implement it, the easier it will be. However, most early-stage businesses fall into the trap of holding off
Miss the Google 2016 Performance Summit? We Have Your Recap
If you don’t find yourself in the daily trenches of the digital marketing world—but still want to know what Google is up to—this post is for you. At the recent Google 2016 Pe
Best Practices for Audience Insight: Understanding Your Customers’ Mindset
Audience insight is easier than ever – digital focus groups and online analytics tools bring deep market research within reach for companies within the B2B world, without a Samsu
Top 5 SEO Recommendations for Your Home Page
Your home page is your store front – it is the first interaction you have with your audience, and the most straightforward opportunity to tell them about who you are and how you