Marketing 360: The Different Voices of Social Media
How to Maintain Your Brand Across Multiple Social Networks Whether B2B companies should be, or can be, on multiple social networks is a different story, but as a spoiler alert ther
Marketing 360: How to Establish Credibility Through Contributed Articles
With a higher demand for content from both print and digital publications, many news outlets fill the content void with articles contributed by experts in the field. Sometimes call
The Drug Development Process: A Rube Goldberg of Life Sciences?
A Rube Goldberg contraption is an over-engineered machine that uses chain reactions to accomplish the simplest of tasks in the most complicated of fashions, often in a comical way.
Surviving the J.P. Morgan Healthcare Conference [Plus Insider’s Guide]
Each January, the J.P. Morgan Healthcare Conference – perhaps the life science industry’s largest and most frenzied conference of the year – reliably draws thousands
Massachusetts Paves the Way for Rare Disease and Orphan Drug Development
A recent article in the Boston Business Journal has revealed the full extent of the Bay State’s booming rare disease research sector. Massachusetts is home to more of the biggest
How Does Life Science Research Work? Part 1 [Plus Free Comic eBook]
Sometimes scientists get lucky; August Kekule arrived at the structure for benzene during a daydream, as he envisioned a snake clutching its own tail. Likewise, Kary Mullis had his
Marketing 360: How to Use Twitter for Business [Plus Free Guide]
Not all life science companies think Twitter is right for them — and to be fair, it isn’t for everyone. But with 300 million active users (and growing), Twitter is a media powe
What’s In a Name? More Than You Think
The naming process should never be a casual exercise. If you have kids, you know this all too well. You go through a very specific process to choose your child’s name. It needs t
Successful Marketing For “Boring” Industries [Plus Free Guide]
You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance software, many of us in the science industry face the same
Sunshine On My Shoulders: What Can We Expect From Solar Technology in the Next Decade?
Over the years many different technologies have been promised to us—hover boards, flying cars, time travel, to name a few. The present has followed through on these technologies