Animal Biotechnology: The Business of Bovine
Pfizer, Johnson & Johnson, GlaxoSmithKline: Human drug developers are household names, but what about animal biotechnology – where does that fit in? We know it’s a science
Is There a Place for the Science Industry in Product Placement?
Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie Cast Away. Was it a coincidence that his volleyba
Marketing 360: What are the Life Sciences?
Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have vaccines to prevent fatal disease, diagnostics
Partnerships and Sponsorships: A Q&A with Chicago’s Field Museum
For established life science companies it’s a full-time job growing brand awareness and installing a positive brand perception. There are many avenues to do this; trade publicati
One Giant Leap Too Far, Why CRISPR is in the News
The title reads: “Easy DNA Editing Will Remake the World. Buckle Up.” From the outset this article in July’s Wired magazine was in sensationalist territory. Nothing in scienc
When Science Gets Way Out There
Around 7:50 a.m. CT on Tuesday, July 14, 2015, NASA’s New Horizons spacecraft flew within 7,800 miles of the dwarf planet Pluto’s surface and began relaying stunning images fro
ResearchGate: The Missing Piece in your Science Marketing?
Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and science are all exceptionally fast-paced
Rare Diseases: The Role of Social Media in Patient Recruitment
Since the passing of the Orphan Drug Act in 1983, the rate of drug development in the United States has seen a significant increase. The act directly impacted funding – a maj
Long Live Science: Sunscreen’s Invisible Chemistry
With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is a major risk factor for skin cancers, the m
The Patient Side of Science
As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the therapies and diagnostics that impact patie