Usability: Making Better Websites with Dead Simple User Experience
Let’s get something straight: We’re all marketing to humans. Yes, customers’ perspectives, experiences and industries may differ — even within the life sciences industry. B
Top 10 Biotech IPOs of 2014: West Coast Dominates
What was the most successful biotech IPO of 2014? Look no further than Ultragenyx. A special report by Fierce Biotech says that the Novato, Calif., maker of treatments for rare and
How Life Science PR Pros Can Make Reporters’ Job Easier
In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who write fair and unbiased stories, while PR practitione
Replacing Adderall: Medicines to Change the World (Part I)
It’s a sad beginning to my series on medications set to change society and the way we live our lives. Shares in the promising biotech Alcobra Pharma plummeted 50 percent this wee
Future of Medtech: Who’s In, Who’s Out, Who’s Taking Over
The medical technology industry had its share of disappointments last year, with a slow pace of device approvals and meager action on the investment front. But a wave of megamerger
A Strategy and a Tactic Walk Into a Bar…
A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves it to the tactic. Why? Because he couldn’t tell them apart. But how d
The Power of ‘Why?’
Why can one little word make people either supremely uncomfortable or elated? Why can this word build or break consensus to an idea or a plan? Why? I like to ask why. This simple w
6 Marketing Takeaways From the Ice Bucket Frenzy
After more than a month of social media madness, it’s safe to say that the ALS Ice Bucket Challenge has simmered down to a point at which we can be a bit retrospective. This marv
When Over-sharing Is a Good Thing: Health Goes Social
Facebook newsfeeds have become a standard outlet for sharing and reading health updates. From migraines to broken bones, people have become quite comfortable telling (and showing)
We Love Science THIS Much
How do you like to spend your weekends? If you’re anything like us, you might spend Saturday and Sunday with family or visiting friends. Perhaps a nice dinner out or some house c