Start, Bench or Cut? What Marketers Can Learn from Football
The 2014 NFL preseason is underway. After 25 Sundays without football, it’s finally time to pull our jerseys out of the closet. At this point in the season, teams are hard at wor
2014 AACC Roundup: Big Data, Fertility and Faster Tests
The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians alike. Stretched out over fi
How to Overcome the Life Science Startup Blues
Life science entrepreneurs endure a lot of startup turmoil. First, they face all the usual challenges of understanding the market’s nuances, developing an airtight business model
3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts
Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these instances, the combination is better than the individual componen
Information Power House: The Infographic Era Is Here
In our visual world, people see as many as 5,000 images a day. Fortunately, 65 percent of the population is thought to be visual learners. So, it’s no surprise then that any visu
The World Cup of R&D Spending
Last week, hundreds of thousands of people across the U.S. ditched work and headed to their nearest stadium or drinking establishment to watch the U.S. – Belgium game. That is me
Marketing With a Magnet, Not a Hammer: Why Biotech Brands Need a Good Digital Strategy
Those in the life science and biotechnology sectors are in a challenging position when trying to attract key audiences to their products, technologies and brands. Thanks to instant
Think Like a Web Content Strategist
When you are looking at the long term health of your organization’s online presence, having and maintaining a strong content strategy is a must. Erik Clausen provided a solid ove
A Good Content Strategy Means Looking Within
When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is on every marketer’s lips these days. Yet, a
Chempetitive Group’s Next Top Intern
Chempetitive Group takes pride in offering internships that are fun, educational and opportunistic. We’re committed to this in large part because our internship program has broug