Just A Tip: Keep Creative Briefs… Well, Brief
Marketers’ messages should focus on creating the disruption in their targets’ mind that drives them to this point. I’d bet BIG money that this doesn’t happen when we insist
And The Envelope, Please? Your Favorite Blockbuster Scientist Is…
Now, for your viewing pleasure…
Mastering Metal Is Not So Different From Mastering Marketing
In the case of Maiden, they’ve developed a formula for good metal that works. Every song has a unique cadence. Every album has a unique theme. And through it all, the Maiden soun
Just A Tip: Exclamation Marks – Mere Annoyance, or Precursor to the End of Western Civilization?
Have I mentioned how much I hate exclamation marks? They are annoying! They get in the way of effective communication!! Unless you are yelling at a stenographer, it’s what you pu
‘Strategic’ Is an Adjective
The late sixth century B.C. military strategist Sun Tzu (Art of War) wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise befor
Buzzology
It’s been called the science of interest. Buzzology is the practice of raising awareness of a product, person or concept by whatever positive means necessary. It is buzzology at
Brand 911
To build a truly unique brand—one that has equity and serves as a quantifiable asset—takes time and commitment. It’s really a quite simple adage, yet it somehow eludes a lot
Life-science-finance-a-palooza
One could make an easy argument that the action in San Francisco this week is as good a prognosticator as there is for the financial health of our industry and it will set the tone
London Calling
We now serve the Queen. We’re trading our java for Earl Grey. Fries are now chips, chips are now crisps, and cookies are now biscuits. That’s right… It’s official… Chempe