Jay Carter Shares 2026 Healthcare Marketing Outlook in Med Ad News
In Med Ad News’ Agenda 2026, CG Life EVP of Business Development Jay Carter explores the forces shaping healthcare marketing in the year ahead — from affordability and regulation to AI, omnichannel evolution, and the changing nature of agency partnerships.
For rare disease and precision medicine brands, the message is clear: success in 2026 will require smarter orchestration, deeper human insight, and true partnership.