Kicking off the next revolution beyond genomics: multiomics

Challenge

Illumina is the undisputed leader in genomics—but as an innovator, they knew their work wasn’t finished. Proteomics, metabolomics, epigenomics and all the other multiomic disciplines must be activated and commercialized to improve human health. How could they bring this exciting vision to life for customers, and extend their lead into a new frontier?

Solution

CG Life created a multichannel campaign around the theme of More with Multiomics, culminating in the MORE (Multiomics Research Event) Symposium. Every component of the program showed researchers how Illumina’s initiative will accelerate drug discovery for complex diseases—and positioned Illumina as the leaders in the expanding field.