ResearchGate: The Missing Piece in your Science Marketing?
Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and science are all exceptionally fast-paced
Long Live Science: Sunscreen’s Invisible Chemistry
With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is a major risk factor for skin cancers, the m
The Patient Side of Science
As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the therapies and diagnostics that impact patie
This Bacteria Will Self-Destruct in Three, Two, One…
When the handful of survivors helicopter away from the disaster-stricken island at the end of Jurassic Park, somebody (there’s one in every audience) without fail ruins the momen
Native Advertising for the Life Sciences: Navigating a New Type of Content
There’s a lot of buzz about native advertising in the life science marketing and media universe. But for all of the talk, it seems few people really know what native advertising
Native Advertising Part 1: What Is It and Why Should I Care?
There’s a lot of buzz about native advertising in the marketing and media universe. But for all of the talk, it seems few people really know what native advertising is. Results f
How Life Science PR Pros Can Make Reporters’ Job Easier
In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who write fair and unbiased stories, while PR practitione
3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts
Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these instances, the combination is better than the individual componen
Think Like a Web Content Strategist
When you are looking at the long term health of your organization’s online presence, having and maintaining a strong content strategy is a must. Erik Clausen provided a solid ove
A Good Content Strategy Means Looking Within
When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is on every marketer’s lips these days. Yet, a