Successful Marketing For “Boring” Industries [Plus Free Guide]
You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance software, many of us in the science industry face the same
Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]
By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals to connect, network, share news/events,
Is There a Place for the Science Industry in Product Placement?
Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie Cast Away. Was it a coincidence that his volleyba
Marketing 360: What are the Life Sciences?
Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have vaccines to prevent fatal disease, diagnostics
Want More Cures? Modernize Clinical Trials
As the federal government creates a plan to speed the pace of drug development in the U.S., one specialty contract research organization suggests that a more modernized approach to
It’s Time to Debunk Lung Cancer Myths
November is Lung Cancer Awareness month. But what does awareness really mean? The truth is, it depends on the disease. For many types of cancer, awareness efforts center on prevent
Future of Medtech: Who’s In, Who’s Out, Who’s Taking Over
The medical technology industry had its share of disappointments last year, with a slow pace of device approvals and meager action on the investment front. But a wave of megamerger
2014 AACC Roundup: Big Data, Fertility and Faster Tests
The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians alike. Stretched out over fi
How to Overcome the Life Science Startup Blues
Life science entrepreneurs endure a lot of startup turmoil. First, they face all the usual challenges of understanding the market’s nuances, developing an airtight business model
The Rabbit Died, but Diagnostics are Alive and Well
In the modern era, reliable accuracy was finally achieved with the “Rabbit Test” developed by Bernhard Zondek and Selmar Aschheim in 1927. The two discovered that the presence