AI is changing the way the world works. From ChatGPT to Google's new Search Labs, the power that AI has to enhance our work is powerful, but that doesn't mean it can ever truly rep
In this blog, we discuss 6 important factors you should consider when planning your 2022 marketing strategy.
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to conside
CG Life's multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining the industry (and for our parents) thi
“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage through paid advertising, content ma
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans and secure advertising inventory for the coming year. It can be a daun
Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels like the beginning of recorded history, we’ve seen a lot
Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add value, no matter what the medium or platform. It’s a fact that, despite te