How to Find the Best Keynote Speaker for Your Life Science Event
Through a single Internet connection, life science marketers can now connect with thousands of customers around the world, engaging their audience through LinkedIn, banner ads, blo
Animal Biotechnology: The Business of Bovine
Pfizer, Johnson & Johnson, GlaxoSmithKline: Human drug developers are household names, but what about animal biotechnology – where does that fit in? We know it’s a science
Partnerships and Sponsorships: A Q&A with Chicago’s Field Museum
For established life science companies it’s a full-time job growing brand awareness and installing a positive brand perception. There are many avenues to do this; trade publicati
When Science Gets Way Out There
Around 7:50 a.m. CT on Tuesday, July 14, 2015, NASA’s New Horizons spacecraft flew within 7,800 miles of the dwarf planet Pluto’s surface and began relaying stunning images fro
ResearchGate: The Missing Piece in your Science Marketing?
Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and science are all exceptionally fast-paced
Long Live Science: Sunscreen’s Invisible Chemistry
With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is a major risk factor for skin cancers, the m
The Patient Side of Science
As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the therapies and diagnostics that impact patie
This Bacteria Will Self-Destruct in Three, Two, One…
When the handful of survivors helicopter away from the disaster-stricken island at the end of Jurassic Park, somebody (there’s one in every audience) without fail ruins the momen
The Most Bizarre Scientific Paper Ever Published
Anyone who works with science on a daily basis knows that it can sometimes be totally and utterly bizarre. One recently published scientific paper falls into that category, and per
Genomics – The Modern Moonshot: Obama Names Experts to Precision Medicine Initiative
Much like breaking the sound barrier in 1947, the mapping of the Human Genome in 2003 was only the beginning. President Obama has called for an initiative to advance precision medi