Native Advertising for the Life Sciences: Navigating a New Type of Content
There’s a lot of buzz about native advertising in the life science marketing and media universe. But for all of the talk, it seems few people really know what native advertising
Native Advertising Part 3: Life Science Q&A With GEN’s Bill Levine
A number of mainstream media outlets — including the New York Times and Fortune — have been early adopters of native advertising. But what about trade publications? And more sp
Native Advertising Part 2: Both Sides of the Debate
Love it or loathe it, the world of media and advertising has changed. With budget-crunched newsrooms cutting their staff to the bone, publications are exploring new advertising mod
Native Advertising Part 1: What Is It and Why Should I Care?
There’s a lot of buzz about native advertising in the marketing and media universe. But for all of the talk, it seems few people really know what native advertising is. Results f
How Life Science PR Pros Can Make Reporters’ Job Easier
In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who write fair and unbiased stories, while PR practitione
3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts
Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these instances, the combination is better than the individual componen
A Good Content Strategy Means Looking Within
When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is on every marketer’s lips these days. Yet, a
Like It or Not, FDA, Social Media is Here to Stay
While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media stance, the document has only left folks scratching
Do PR Pros Just Need a Hug?
PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that person with whom they locked eyes while waiting in line
Social Media By the Numbers
While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree that it is a tricky medium on which to get