Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]
By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals to connect, network, share news/events,
Is There a Place for the Science Industry in Product Placement?
Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie Cast Away. Was it a coincidence that his volleyba
Marketing 360: What are the Life Sciences?
Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have vaccines to prevent fatal disease, diagnostics
One Giant Leap Too Far, Why CRISPR is in the News
The title reads: “Easy DNA Editing Will Remake the World. Buckle Up.” From the outset this article in July’s Wired magazine was in sensationalist territory. Nothing in scienc
Lab Tools and Ancient Sea Life: Medicine’s Lust for a Crab’s Blood
In the pharmaceutical and biomedical industries, the horseshoe crab is nothing short of a celebrity. If you haven’t heard about this creature and its exceedingly valuable blue bl
5 Best Tactics for Writing Lists Readers Can’t Refuse
The online publishing world seems to be going bananas (b-a-n-a-n-a-s) for list-based articles and blog posts. Why? It’s all about the clicks. Whether “Top 10”-type lists deli
A Strategy and a Tactic Walk Into a Bar…
A strategy and a tactic walk into a bar. The strategy orders a beer. The bartender pours the beer but serves it to the tactic. Why? Because he couldn’t tell them apart. But how d
6 Marketing Takeaways From the Ice Bucket Frenzy
After more than a month of social media madness, it’s safe to say that the ALS Ice Bucket Challenge has simmered down to a point at which we can be a bit retrospective. This marv
We Love Science THIS Much
How do you like to spend your weekends? If you’re anything like us, you might spend Saturday and Sunday with family or visiting friends. Perhaps a nice dinner out or some house c
Start, Bench or Cut? What Marketers Can Learn from Football
The 2014 NFL preseason is underway. After 25 Sundays without football, it’s finally time to pull our jerseys out of the closet. At this point in the season, teams are hard at wor