Diving Deeper into B2B Social Media Strategies
Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business, only eight percent of B2B compan
Social Media By the Numbers
While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree that it is a tricky medium on which to get
SEO Priorities: Be Fresh, Fast and Mobile
Organic web traffic is typically the marketing lifeblood of most companies. Years of work go into creating these digital portfolios that we call websites only to be judged against
Tracking Online ROI, the Right Way
Please tell me you’re tracking your campaign metrics. Ok, whew! You’d be surprised how many people are running campaigns and either incorrectly tracking their conversions or no
How to Develop an Online Community
So, you want to build a community online. That’s what we learned from our recent digital marketing poll as it had twice as many votes as the next highest option. Then let’s get
What’s in a Word? Plenty, When Used Correctly
A friend recently shared an article from The Economist about why language is not writing and it got me thinking about the subtleties of word selection. A poor word choice in one’
Mobile Advertising May Be Coming of Age
Mobile advertising is still in its infancy. By some estimates, it currently represents about 15 percent of online advertising. However, it is expected to represent 64 percent of al
What Can Food Trucks Teach Us All About Social Media Marketing?
Over the past year, I have become increasingly obsessed with a new trend in the restaurant industry: Food Trucks. These four-wheeled food vendors have taken the U.S. by storm, part
We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild
In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San Diego. Like all good experiments, the event had mult
Where in the World is Chempetitive Group?
Shadowing every conference session. Walking miles upon miles of generic carpet on tradeshow floors. Eating that same hotel haunting lemon chicken that seems to make an appearance a