Native Advertising Part 1: What Is It and Why Should I Care?
There’s a lot of buzz about native advertising in the marketing and media universe. But for all of the talk, it seems few people really know what native advertising is. Results f
2014 Snapshot: How the Golden State Fared in Biotech
California is known as an innovator in the national and global life sciences community, garnering more federal biomedical research dollars than any other state in the country. As a
How to Make Twitter Not Fun
Make no mistake. Twitter can be a fun and effective vehicle for engaging with the people who influence your company’s success. But for those in highly regulated industries such a
It’s Time to Debunk Lung Cancer Myths
November is Lung Cancer Awareness month. But what does awareness really mean? The truth is, it depends on the disease. For many types of cancer, awareness efforts center on prevent
A Method for Keeping Creative Projects on Brand, on Budget and on Time
The creative elements of a marketing campaign are often the most exciting to develop. It’s where memorable visuals and precise copy come together to spur an audience to action. C