The Future of Paid Advertising [Plus Free Guide]
Paid advertising is one-third of the media trifecta, along with earned media and owned media. I like to say “If you’re paying for something else to leverage it, it’s paid adv
JUST RELEASED! ONE-CLICK MARKETING BUTTON FROM CHEMPETITIVE GROUP
Chicago, IL —April 1, 2016 — Chempetitive Group, a full-service marketing agency for the life science industry, today announced the launch of its targeted Amazon Dash reorderi
How *Not* to Rebrand: Lessons from New Zealand
Sigh. Two years ago, my home country of New Zealand embarked upon a mission to reimagine its national flag. The thinking was sound: The existing flag is nearly indistinguishable fr
Marketing 360: Tracking Banner Ads
The Next Era of Digital Display Advertising Before the Internet age… science marketers relied on printed ads, securing spots in newspapers, newsletters and journals. It was a hai
Pull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many of them mention your company name, products or services