Marketing 360: Contract Research Organizations
Contract research organizations (CROs) and contract manufacturing organizations (CMOs) are now pillars in the drug development pipeline, lending support to biotechnology, pharmaceu
The State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job as a marketer in the life sciences isn’t getting any easier.
Email Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email as the washed-up older sibling of Twitter, Facebook and Linked
Going Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential buyer in the life sciences can readily see that you
The Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed against ol
From Lab to Life Science Marketing: Q&A with Matt Zanon, Senior Web Developer
Not all scientists stay in science: a 2013 NIH study found that 18% of biomedical PhDs work in sciences doing something other than research and 13% have left the sciences altoget
The Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to say about digital. Hey…even a lot to say about Reddit. Why? There’s a lot to talk about.