Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well, I’m sure marketing played a
2019 Marketing Plan: Defining Core Marketing Messaging
One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning may not change or require a refresh,
Marketing Tips: 5 Things You Can Do Right Now
Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We all know that successful marketing relies on planning,
Essential Steps to Launching Your 2019 Marketing Plan
Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and d