Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health rec
The Anatomy of a Media Pitch
There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that approval from an editor is a challenge that
5 Steps to Get Editors Calling You
An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry, and none of her regular contacts was available to prov