Marketing 360: Designing a Social Media Strategy
A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media goals with overall business objectives. But wher
Marketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as audiences ignore traditional marketing efforts. In fact, a 2014 survey conducted
How Do You Tell Your Story, With Copy or Art?
In marketing communications, especially in advertising, there isn’t necessarily a right or wrong answer to the question. Attempting to get noticed in a way that resonates with au
Color me ____: The Psychology Behind Logos [Plus Infographic]
If a picture is worth a thousand words, then a logo is worth at least a thousand more. Mindfully crafted and skillfully rendered, company logos are all designed with one question i
Marketing 360: Contract Research Organizations
Contract research organizations (CROs) and contract manufacturing organizations (CMOs) are now pillars in the drug development pipeline, lending support to biotechnology, pharmaceu
Crisis Communications: How to Deal with a PR Nightmare
Do you have a plan on how to deal with crisis communications in your business? No? Then this post is for you. What would you do if your company is found to negatively impact the en
The Future of Paid Advertising [Plus Free Guide]
Paid advertising is one-third of the media trifecta, along with earned media and owned media. I like to say “If you’re paying for something else to leverage it, it’s paid adv
JUST RELEASED! ONE-CLICK MARKETING BUTTON FROM CHEMPETITIVE GROUP
Chicago, IL —April 1, 2016 — Chempetitive Group, a full-service marketing agency for the life science industry, today announced the launch of its targeted Amazon Dash reorderi
How *Not* to Rebrand: Lessons from New Zealand
Sigh. Two years ago, my home country of New Zealand embarked upon a mission to reimagine its national flag. The thinking was sound: The existing flag is nearly indistinguishable fr
Pull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many of them mention your company name, products or services