Genomics – The Modern Moonshot: Obama Names Experts to Precision Medicine Initiative
Much like breaking the sound barrier in 1947, the mapping of the Human Genome in 2003 was only the beginning. President Obama has called for an initiative to advance precision medi
When Pharma Trials Fail: A Case Study of Funky Cold Medina
Rapper Tone Loc could have been a part of a clinical research organization (CRO), yet he instead took to singing songs and providing cautionary tales of late-stage drug development
Want More Cures? Modernize Clinical Trials
As the federal government creates a plan to speed the pace of drug development in the U.S., one specialty contract research organization suggests that a more modernized approach to
Lab Tools and Ancient Sea Life: Medicine’s Lust for a Crab’s Blood
In the pharmaceutical and biomedical industries, the horseshoe crab is nothing short of a celebrity. If you haven’t heard about this creature and its exceedingly valuable blue bl
Gamification in Marketing: The Science of Having Fun
What do FitBit, Fantasy Football and the ALS Ice Bucket Challenge have in common? They are all wildly popular and they share one powerful theme: Much of their success has been achi
Making Friends with the Search Engine
Search Engine Optimization, or SEO as the cool-kids call it, means tweaking aspects of a website to make it appear higher in organic (aka free) search results. Many companies view
Medical Device Giants Close Controversial $49.9B Merger
Two of the largest global medical device companies, Medtronic and Covidien, on Jan. 27 finalized their deal to become a single company, following Irish High Court approval. The cas
2014 FDA Drug Approvals at 18-year High, but How Much New Ground Are We Breaking?
As the New Year bells chimed in 2015, the curtains drew shut on this century’s best year for novel-drug approvals. The U.S. FDA green-lighted 41 new agents for the U.S. market, i
What You Cared About in 2014
As the year closes, one can’t help but reflect. So, we take a look back at our most popular blog posts from 2014. During the last 12 months, Chempetitive Group’s blog published
Native Advertising for the Life Sciences: Navigating a New Type of Content
There’s a lot of buzz about native advertising in the life science marketing and media universe. But for all of the talk, it seems few people really know what native advertising