Future of Medtech: Who’s In, Who’s Out, Who’s Taking Over
The medical technology industry had its share of disappointments last year, with a slow pace of device approvals and meager action on the investment front. But a wave of megamerger
6 Marketing Takeaways From the Ice Bucket Frenzy
After more than a month of social media madness, it’s safe to say that the ALS Ice Bucket Challenge has simmered down to a point at which we can be a bit retrospective. This marv
When Over-sharing Is a Good Thing: Health Goes Social
Facebook newsfeeds have become a standard outlet for sharing and reading health updates. From migraines to broken bones, people have become quite comfortable telling (and showing)
We Love Science THIS Much
How do you like to spend your weekends? If you’re anything like us, you might spend Saturday and Sunday with family or visiting friends. Perhaps a nice dinner out or some house c
Start, Bench or Cut? What Marketers Can Learn from Football
The 2014 NFL preseason is underway. After 25 Sundays without football, it’s finally time to pull our jerseys out of the closet. At this point in the season, teams are hard at wor
The World Cup of R&D Spending
Last week, hundreds of thousands of people across the U.S. ditched work and headed to their nearest stadium or drinking establishment to watch the U.S. – Belgium game. That is me
Do PR Pros Just Need a Hug?
PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that person with whom they locked eyes while waiting in line
The Power of the Redesign
Here at CG Life, we recommend that each client reevaluate and possibly even redesign their marketing campaign every three to five years. It may not be a full rebrand (the core valu
Defunct Rock Duo BASS PAIRS – Spotted!
Members of the now defunct rock duo Bass Pairs, bassist Jeff Bergau and guitarist Murad Sabzali, were spotted in Salzburg, Austria over the past weekend. However, our sources tell
Can Marketing Go Too Far?
The City of Chicago, where I live, recently began a big push to sell advertising on public spaces. Beautiful, iconic bridges and other public structures can now be plastered with a