Social Media By the Numbers
While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree that it is a tricky medium on which to get
Diving Deeper into B2B Social Media Strategies
Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business, only eight percent of B2B compan
SEO Priorities: Be Fresh, Fast and Mobile
Organic web traffic is typically the marketing lifeblood of most companies. Years of work go into creating these digital portfolios that we call websites only to be judged against
Tracking Online ROI, the Right Way
Please tell me you’re tracking your campaign metrics. Ok, whew! You’d be surprised how many people are running campaigns and either incorrectly tracking their conversions or no
How to Develop an Online Community
So, you want to build a community online. That’s what we learned from our recent digital marketing poll as it had twice as many votes as the next highest option. Then let’s get
Mobile Advertising May Be Coming of Age
Mobile advertising is still in its infancy. By some estimates, it currently represents about 15 percent of online advertising. However, it is expected to represent 64 percent of al
Where in the World is Chempetitive Group?
Shadowing every conference session. Walking miles upon miles of generic carpet on tradeshow floors. Eating that same hotel haunting lemon chicken that seems to make an appearance a
Bass Pair on Bass Pairs
After the shocking recent announcement of the Bass Pairs’ break up, I caught up with one half of the once legendary and now seemingly defunct rock duo Jeff Bergau over a margarit
BASS PAIRS OFFICIALLY ANNOUNCE BREAK-UP
CHICAGO (AP)—The aspiring and often inspiring rock duo, Bass Pairs, have officially called it quits. After more than a decade of planning and as many as two gigs, lead bassist Je
Let’s Share Our Feelings… Virally
You know the email. The one with the subject line, “You HAVE to watch this. Soooooo FUNNY!” Or perhaps it was something more eloquent like, “Crazy cat!” A s