CG Life Honored as a Top 100 Healthcare Agency by MM&M for 5th Consecutive Year
CG Life was named one of the top agencies in the industry by MM&M (Medical Marketing & Media) again this year, reflecting the firm’s dramatic growth and expertise in
CG Life Partners with European PR/IR Agency MC Services
CG Life formed a strategic partnership with MC Services AG, a major European public relations and investor relations firm with a similar life sciences focus, to support biopharma
Content Is Key: Steps for Creating a Successful Marketing Strategy
Content is key when it comes to your brand's marketing, but there is a strategy to follow in order to be successful. In this blog, we discuss the steps you should take when creatin
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.
Juneteenth is an Opportunity to Listen, Learn, Reflect, and Understand
In observance of Juneteenth, CG Life will be closing our doors for a day to use the time to listen to one another, learn from history, and reflect. For more info, read this brief b
CG Life in Forbes: “Rebranding After A Company PR Crisis? Here’s How To Do It Right”
A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words,
CG Life Leads Company Presentations at Digital Medicine & Medtech Showcase 2019
Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune
CG Life on Mendelspod.com – “Science Communication in a Post Fact World”
“That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of va
CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”
Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of
Long Form Content Or Short Form Content: How Long Should Your Content Be?
A frequent question we get from clients is about long form content vs. short form content, and which is better for SEO? The answer is both simple and complex. The SEMrush report