Are Website Cookies Still Useful?
You know what website cookies are. Sometimes referred to as HTTP cookies, they are little bits of code that a website adds to your computer search engine to keep track of you, the
Marketing Begins at Hello: Personalizing Your Elevator Pitch
Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your entire sales cycle. Your marketing efforts can’t rea
Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well, I’m sure marketing played a
PPC Strategy: Should I Bid On My Own Branded Keywords?
Tl;dr yes. At CG Life, because we’ve been doing PPC strategy and paid search campaigns for our clients since what feels like the beginning of recorded history, we’ve seen a lot
Get to Know Website Tracking and Marketing Automation
Over the past few years the number of ways in which you can track your marketing efforts (usually via cookies) has multiplied, and so have the number of ways that you can use that
Creating an Integrated Visual and Multimedia Marketing Strategy
It used to be cost and time prohibitive to incorporate larger campaign concepts into individual creative pieces – there was a disconnect between campaign strategy and creative de
For Web Design, Content and User Experience Are Key
Website design is all about user experience. With the understanding of new technology and standards, designers and programmers have been able to more creatively craft websites to e
You Are Not Your Audience: 3 Steps to a Competitive Positioning Strategy
Imagine a car with all the bells and whistles. Ergonomic and temperature-regulating seats, 600W subwoofers, 300W woofers, self-cleaning windows, 360º cameras, traffic light sync,
Top 5 SEO Recommendations for Your Home Page
Your home page is your store front – it is the first interaction you have with your audience, and the most straightforward opportunity to tell them about who you are and how you
The Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to say about digital. Hey…even a lot to say about Reddit. Why? There’s a lot to talk about.