Beyond Placebos: The Promise and Limitations of Synthetic Control Arms
Synthetic control arms offer so many benefits. No one gets a placebo and the study arms are near-perfectly matched, providing a window into the path not taken for every participant
CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cu
Clinical Trials and Branding: It’s Time to Ditch the License Plate Numbers
There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials
How to Grow Your Audience: Lessons from a Digital Newsroom
“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage through paid advertising, content ma