Using Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than one-off pieces on a campaign-by-campaign
PR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must be rooted in a plan designed to achieve a specific object
2014 AACC Roundup: Big Data, Fertility and Faster Tests
The 2014 American Association for Clinical Chemistry’s (AACC) annual meeting in Chicago was packed with new information for clinicians and physicians alike. Stretched out over fi
3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts
Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these instances, the combination is better than the individual componen
A Chemversation about Twitter
Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look for an episode at the beginning of every month.
How to Avoid Being a “Waste of Time” to Sales
Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because it makes us smarter and allows us
Scientists and Marketers: We Are Not So Different, You and I
While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are both, at their core, problem so
Going Straight to the Customer
Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s Mini-PROTEAN TGX precast gels. At lunch, Ryan told us
What Can the Shirley Sherrod Story Tell Us All About Judging the FDA
In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re most at risk of contracting—telling them