In: Content Marketing
Marketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as traditional marketing efforts become…
Read MorePR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…
Read MoreContent Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This…
Read MorePull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many…
Read MoreShould I Gate It? The Classic Content Conundrum
Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every…
Read MoreForget About B2B Marketing
Imagine a dark room. It’s pitch black – too dark to see – but if you could see you would discover…
Read MoreWhen Science Gets Way Out There
Around 7:50 a.m. CT on Tuesday, July 14, 2015, NASA’s New Horizons spacecraft flew within 7,800 miles of the dwarf planet…
Read MoreResearchGate: The Missing Piece in your Science Marketing?
Twitter and Facebook were once considered a frivolous pursuit for biotech companies. Those days are long gone. Social media, marketing and…
Read MoreLong Live Science: Sunscreen’s Invisible Chemistry
With summer fast approaching, there’s no better time to discuss sunscreen. Americans for the most part understand that sun exposure is…
Read MoreThe Patient Side of Science
As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the…
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