Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising
Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and communications innovation, the advertising world str
Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz
Communicating complex science into a cohesive narrative that people can understand is always a challenge.
Life. Science. 15 years.
It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric of focusing on our capabilities, our new website sh
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency
When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare commodities. If you happen to find a p
Fever Pitch: Straight talk about PR from Life Science Journalists
Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted as a writer to the word ‘biotechnology’,”
How To Write to Experts…About Something They’re Not An Expert In
If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty intelligent audience. You may be writing to business executives,
Hitting The Ground Running With Your PR Firm
Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in press releases, articles, media relations and so forth),
GDPR Compliance Is Coming. Are You Ready?
For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have another celebration: Their Rights. And not only
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics, treats a number of retinal diseases cause
Great Minds Think Similarly: The Pros and Cons of Biosimilars
Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the past four decades? This task is a near impossibility, as it requires y