B2B Content Is Still King, But Strategy Rules The Kingdom
Content is still king. As true today as it ever was. Our time is precious. What we consume needs to add value, no matter what the medium or platform. It’s a fact that, despite te
Understanding Your Audience Can Help When Marketing to Scientists
In any type of marketing, there are three universal approaches a person must perform in order to be successful. It’s important to understand the target audience. You have t
Digital Marketing Strategy Best Practices Part 2: Big Data In Marketing Innovation
Big data is a complex topic. You can think of big data like visiting a new city. There are seemingly infinite varieties of people to meet, places to go, and things to do, but it
Digital Marketing Strategy Best Practices Part 1: The New Era of Digital Advertising
Digital marketing strategy has evolved and with it the evolution of using big data. With the constant advance of technology and communications innovation, the advertising world str
Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz
Communicating complex science into a cohesive narrative that people can understand is always a challenge.
Life. Science. 15 years.
It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric of focusing on our capabilities, our new website sh
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency
When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare commodities. If you happen to find a p
Fever Pitch: Straight talk about PR from Life Science Journalists
Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted as a writer to the word ‘biotechnology’,”
How To Write to Experts…About Something They’re Not An Expert In
If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty intelligent audience. You may be writing to business executives,
Hitting The Ground Running With Your PR Firm
Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in press releases, articles, media relations and so forth),