The State of Life Science Marketing
We recently created The Life Science Marketing Field Guide here at CG Life, because – let’s face it – your job as a marketer in the life sciences isn’t getting any easier.
Email Marketing in the Life Sciences: Why You Should be Experimenting
Email is relatively old, pre-dating the widespread use of the Internet. As such, it can be tempting to think of email as the washed-up older sibling of Twitter, Facebook and Linked
Going Vertical: Professional Services Firms and the Life Science Market
For a services firm of any kind, the benefits of accessing the life science market are pretty straightforward. When a potential buyer in the life sciences can readily see that you
The Road to Analytica 2016
Location: International Congress Center München (ICM) Foreigners dub Munich “the city of laptops and Lederhosen,” with its thriving tech industry juxtaposed against ol
From Lab to Life Science Marketing: Q&A with Matt Zanon, Senior Web Developer
Not all scientists stay in science: a 2013 NIH study found that 18% of biomedical PhDs work in sciences doing something other than research and 13% have left the sciences altoget
The Life Science Marketing Field Guide [Free Download]
You may have noticed that we have a lot to say lately. A lot to say about PR. A lot to say about digital. Hey…even a lot to say about Reddit. Why? There’s a lot to talk about.
Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This was the latest in a series of acquisitions,
Crisis Communications: How to Deal with a PR Nightmare
Do you have a plan on how to deal with crisis communications in your business? No? Then this post is for you. What would you do if your company is found to negatively impact the en
Driving Web Traffic With Reddit
Hosting a successful life sciences blog isn’t easy. It’s not the writing, it’s the reaching out. How many Pulitzer-prize worthy blog posts are languishing out there in cybers
What Are the Best Websites for Science News? We Have Your List.
Scientific discoveries happen daily. According to a 2015 report by the International Association of Scientific, Technical and Medical Publishers, over 2.5 million scientific resear