The Cancer Research Community to Meet in New Orleans for AACR Annual Meeting 2016
The annual meeting of the American Association for Cancer Research (AACR) represents the intersection of research and treatment. With more than 6,000 papers to be presented, the AA
The Future of Paid Advertising [Plus Free Guide]
Paid advertising is one-third of the media trifecta, along with earned media and owned media. I like to say “If you’re paying for something else to leverage it, it’s paid adv
JUST RELEASED! ONE-CLICK MARKETING BUTTON FROM CHEMPETITIVE GROUP
Chicago, IL —April 1, 2016 — Chempetitive Group, a full-service marketing agency for the life science industry, today announced the launch of its targeted Amazon Dash reorderi
How *Not* to Rebrand: Lessons from New Zealand
Sigh. Two years ago, my home country of New Zealand embarked upon a mission to reimagine its national flag. The thinking was sound: The existing flag is nearly indistinguishable fr
Marketing 360: Tracking Banner Ads
The Next Era of Digital Display Advertising Before the Internet age… science marketers relied on printed ads, securing spots in newspapers, newsletters and journals. It was a hai
Pull the Plug: The Value of Unbranded Content
Take a look at your company content: recent white papers, technical notes, blog posts — even your website pages. How many of them mention your company name, products or services
CG Scientists Series: Todd Kuna, Account Director
What’s a restless life science researcher to do, passionate for science but weary of lab routine? If you’re tired of the smell of the water bath and pipetting-induced carpal tu
Tech Giants Bet Big on Biotech
In 2015, Amazon celebrated 20 years and those two decades have changed the way we shop from same day delivery to getting your favorite movies at the touch of a button. We’ve all
The Fine and Specialty Chemical Industry Takes New Orleans by Storm
Chempetitive Group participated in InformEx 2016 in New Orleans, February 2-4. For more than 30 years, InformEx has brought together decision makers and thought leaders to interact
Geared up for SLAS 2016
Automated arms dispensing precise volumes of colorful liquids; glass encased boxes revealing stacks of plates and tubes moving through their series of pre-programmed steps and robo