Tech Giants Bet Big on Biotech
In 2015, Amazon celebrated 20 years and those two decades have changed the way we shop from same day delivery to getting your favorite movies at the touch of a button. We’ve all
The Fine and Specialty Chemical Industry Takes New Orleans by Storm
Chempetitive Group participated in InformEx 2016 in New Orleans, February 2-4. For more than 30 years, InformEx has brought together decision makers and thought leaders to interact
Geared up for SLAS 2016
Automated arms dispensing precise volumes of colorful liquids; glass encased boxes revealing stacks of plates and tubes moving through their series of pre-programmed steps and robo
Marketing Case Study: Growth Hacking the J.P. Morgan Healthcare Conference
17,214 new website visitors 9,036 social media impressions 7,111 views 1,741 downloads 13 new leads and 0 advertising dollars. The results can be astounding when a content marketin
Should I Gate It? The Classic Content Conundrum
Content marketing is on the up and up in the life sciences, but marketers face a deeply existential question with every prized piece of content: Should I gate it? What does that me
How Does Life Science Research Work? Part 3 [Plus Free Comic eBook]
Part 3: The Money Money doesn’t grow on trees, and until researchers can optimize CRISPR to change that, scientists will continue applying for research grants. Academic labs are
A Bright Future for Pharma and Biotech in 2016
Before 2016 even officially kicked off, the life sciences industry received an early present to the tune of $32 billion. The House and Senate approved the 2016 spending bill, inclu
What You Cared About in 2015
As the year closes, one can’t help but reflect. So, we take a look back at our most popular blog posts from 2015. During the last 12 months, Chempetitive Group’s Chemunity blog
New Year’s PR Resolution: Refresh Your Approach to Press Releases
As you prepare for the annual ritual of revamping your personal life and starting things off fresh in a new year, it might be time to refresh your approach to press releases. Donâ€
How Does Life Science Research Work? Part 2 [Plus Free Comic eBook]
Part 2: The People It’s the people that make a workplace special, and that’s no less true in a research lab. Academic research labs are vibrant environments where scientists wi