What’s In a Name? More Than You Think
The naming process should never be a casual exercise. If you have kids, you know this all too well. You go through a very specific process to choose your child’s name. It needs t
Successful Marketing For “Boring” Industries [Plus Free Guide]
You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance software, many of us in the science industry face the same
Sunshine On My Shoulders: What Can We Expect From Solar Technology in the Next Decade?
Over the years many different technologies have been promised to us—hover boards, flying cars, time travel, to name a few. The present has followed through on these technologies
Inside the Lab: How to Market to Graduate Students
It’s easy to disregard graduate students. Sure they don’t always present well, typically strung out on caffeine and donned in sweatpants. But despite their rough edges, they ca
11 Incredible GIFs From the Project Apollo Archive
In case you weren’t able to peruse all of the 125 pages of mind-blowingly awesome high-res photos from the Project Apollo Archive, here’s some of our favorite shots–turne
Search, Email and Video Marketing Converged: Customer Match Has Landed
Ready for it? Google is now rolling out the ability to advertise specifically to your email lists in their Google search results, within their Gmail accounts or while they’re wat
Marketing Notes: Karen Sparks Flashes Creative Briefs [Plus Free Guide]
Prepare to conquer your greatest life science marketing challenges. That’s right – it’s the CG Cliff Notes Series. We Q&A our top people about what they do best, be i
How to Find the Best Keynote Speaker for Your Life Science Event
Through a single Internet connection, life science marketers can now connect with thousands of customers around the world, engaging their audience through LinkedIn, banner ads, blo
Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]
By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals to connect, network, share news/events,
Animal Biotechnology Part Two: Advances in the Veterinary Space
As we learned in part one of this series, the field of animal biotechnology consists of two main arms of research. Our focus today is the veterinary side. Unlike the agricultural s