We Hosted Our First Life Science Network UNWIND, Crowd Goes Wild
In November 2011, Chempetitive Group hosted and sponsored the first ever UNWIND happy hour from the Life Science Network in San Diego. Like all good experiments, the event had mult
Where in the World is Chempetitive Group?
Shadowing every conference session. Walking miles upon miles of generic carpet on tradeshow floors. Eating that same hotel haunting lemon chicken that seems to make an appearance a
How to Avoid Being a “Waste of Time” to Sales
Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because it makes us smarter and allows us
Bass Pair on Bass Pairs
After the shocking recent announcement of the Bass Pairs’ break up, I caught up with one half of the once legendary and now seemingly defunct rock duo Jeff Bergau over a margarit
The Scientist is Dead. Long Live The Scientist.
Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple of science news and insights for researchers in industry and
Confessions of a Voyeur: Making Digital Strategies Work in Real-time
I admit it: I’m a voyeur. There. I’ve said it. I like to watch your every move. Or dare I say, I love to watch your every move… As you open emails, browse the Internet, do Go
Crisis Communications 101: When Saying “Sorry” Isn’t Enough
Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your company’s “Crisis Management Plan.” A
Everything Communicates. Even Bacteria.
I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways to communicate to prospects had me feeling a little cocky about
BASS PAIRS OFFICIALLY ANNOUNCE BREAK-UP
CHICAGO (AP)—The aspiring and often inspiring rock duo, Bass Pairs, have officially called it quits. After more than a decade of planning and as many as two gigs, lead bassist Je
Let’s Share Our Feelings… Virally
You know the email. The one with the subject line, “You HAVE to watch this. Soooooo FUNNY!” Or perhaps it was something more eloquent like, “Crazy cat!” A s