Bass Pair on Bass Pairs
After the shocking recent announcement of the Bass Pairs’ break up, I caught up with one half of the once legendary and now seemingly defunct rock duo Jeff Bergau over a margarit
The Scientist is Dead. Long Live The Scientist.
Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple of science news and insights for researchers in industry and
Confessions of a Voyeur: Making Digital Strategies Work in Real-time
I admit it: I’m a voyeur. There. I’ve said it. I like to watch your every move. Or dare I say, I love to watch your every move… As you open emails, browse the Internet, do Go
Crisis Communications 101: When Saying “Sorry” Isn’t Enough
Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your company’s “Crisis Management Plan.” A
Everything Communicates. Even Bacteria.
I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways to communicate to prospects had me feeling a little cocky about
BASS PAIRS OFFICIALLY ANNOUNCE BREAK-UP
CHICAGO (AP)—The aspiring and often inspiring rock duo, Bass Pairs, have officially called it quits. After more than a decade of planning and as many as two gigs, lead bassist Je
Let’s Share Our Feelings… Virally
You know the email. The one with the subject line, “You HAVE to watch this. Soooooo FUNNY!” Or perhaps it was something more eloquent like, “Crazy cat!” A s
Sound Advice for Your Writing
For example, when presented with two made-up words and asked to assign one to a jagged drawing and the other to a smooth-lined drawing, 95 percent of people put the same words with
Scientists and Marketers: We Are Not So Different, You and I
While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are both, at their core, problem so
The Importance of a Creative Brief
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, s