Be Bon Iver: Using a Marketing Army to Curate an Intimate (Brand) Relationship
Creating a personal experience with strategic integrated marketing cultivates memorable brand relationships. In this blog, learn how we can take inspiration from Bon Iver to build
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s ma
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integr
Crisis Communications: Advice for Sharing Information in Critical Situations
Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitf